If you're promoting a book or an album, the Colbert Bump remains the gold standard. The equivalent for young designers? Undoubtedly the RiRi Bump. In her work with stylist Mel Ottenberg, the past few years have seen Rihanna championing styles by a bevy of young talents on the street, onstage, and on the red carpet. The labels read like a who's who of rising talents: Y/Project, Matthew Adams Dolan, Hyein Seo. Consider, too, those who have already come up; the singer was an early adopter of Veteme...
The Rihanna Bump: Four Young Designers on How the Bad Gal Changed Their Businesses
Vogue - 12 Feb 2016 22:24
If you're promoting a book or an album, the Colbert Bump remains the gold standard. The equivalent for young designers? Undoubtedly the RiRi Bump. In her work with stylist Mel Ottenberg, the past few years have seen Rihanna championing styles by a bevy of young talents on the street, onstage, and on the red carpet. The labels read like a who's who of rising talents: Y/Project, Matthew Adams Dolan, Hyein Seo. Consider, too, those who have already come up; the singer was an early adopter of Veteme...
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